ActiveCampaign
The most powerful email marketing and CRM automation platform
Data source: EmailToolTester, G2, Capterra (2025–2026)
Overview
ActiveCampaign is the most powerful email marketing and CRM automation platform available to small and mid-sized businesses, offering over 900 pre-built automation templates and a visual automation builder that rivals enterprise-grade marketing platforms costing ten times more.
Founded in 2003 and headquartered in Chicago, ActiveCampaign serves over 185,000 businesses across 170 countries. Its platform combines email marketing, marketing automation, CRM, and sales automation in a single integrated system, eliminating the need for separate tools that must be connected via Zapier or similar middleware.
ActiveCapaign's deliverability rates are among the highest in the industry. EmailToolTester's 2025 deliverability benchmark gave ActiveCampaign a 4/5 rating, with inbox placement rates consistently above 90% across major email providers. The platform's predictive sending feature uses machine learning to determine the optimal send time for each individual subscriber, further improving open rates.
Pros & Cons
Strengths
- Most powerful automation
- Excellent deliverability
- Deep CRM integration
Limitations
- Steep learning curve
- Can be expensive at scale
Pricing Plans
- 1,000 contacts
- Email marketing
- Basic automation
- Site tracking
- 24/7 chat support
- 1,000 contacts
- Everything in Starter
- CRM with pipeline
- Landing pages
- SMS marketing
- 2,500 contacts
- Everything in Plus
- Predictive sending
- Win probability
- Split automation
- Custom contacts
- Everything in Professional
- Custom reporting
- Dedicated support
- SSO
Benchmark note: ActiveCampaign scored 4/5 in EmailToolTester's 2025 deliverability benchmark. Inbox placement rate: 91.4% across Gmail, Outlook, and Yahoo.
Pricing disclaimer: Prices shown are indicative and may change. Always verify current pricing on the vendor's official site before purchasing.Last verified: April 2026.
View current pricingKey Features
Integrations
Who Is It Best For?
Migration Friction Score: 6/10
Moderate friction — plan for a transition period if you decide to switch.
Quick Facts
ActiveCampaign is a top-tier choice in the saas tools category. Our data consistently places it among the best options available.
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